Mentoring 4 Creatives
Logo, identity, illustrations and e-comm store for a Hackney based mentoring service for creatives.
The business provides 1 on 1 mentoring for people in the creative space who need guidance, inspiration on their creative journeys in the industry.
The brief was to come up with a look and feel that would appeal to creatives from all backgrounds, including writers, designers, actors, musicians and film makers.
The client was keen to use a hand drawn illustration style so we first developed the logo based around the idea of a lightbulb (mentoring = inspiration = light bulb moment).
Then a selection of playful drawings that capture the spirit of the brief which were used on the website and across marketing material.