Frequently Asked Questions...
What is Branding?
Branding is the process of communicating a unique selling point, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, fonts, colours, taglines, copy, tone of voice, jingles or mascots.
What is Graphic Design?
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
What is Web Design?
Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.
What is Web Development?
Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience. Web developers, or ‘devs’, do this by using a variety of coding languages and platforms.
What is SEO?
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
What is Digital Marketing?
Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
What is Schema?
Website Schemas are essentially words or tags in a “shared vocabulary” that can be used to talk to search engines like Google and Bing to provide refined searches.
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