FAQ

Branding is the process of communicating a unique selling point, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, fonts, colours, taglines, copy, tone of voice, jingles or mascots.

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.

Web development is the building and maintenance of websites; it’s the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience. Web developers, or ‘devs’, do this by using a variety of coding languages and platforms.

WordPress is an open-source website creation platform that is written in PHP and uses a MySQL database. In non-geek speak, it’s probably the easiest and most powerful website content management system (or CMS) in existence today.

Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

Internet video (online video / cloud-based video) is the general field that deals with the transmission of digital video over the internet. Internet video exists in several formats, the most notable being MPEG-4 AVC, AVCHD, FLV, and MP4.

SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

Website Schemas are essentially words or tags in a “shared vocabulary” that can be used to talk to search engines like Google & Bing to provide refined searches.